Preface

Dialect of a Modern People 

New Paradigm; New Possibilities

New Paradigm.

New Possibilities.

New Dialogue. 

Behold this nation of brethren chained to a never-ending civil war of ideology. Healthcare - the latest battlefront in this conservative vs liberal conflict. Endless recriminations shaking the very foundations of our United - in the States of America. No closer to agreement on free-market-care as they are for gov’t-care. 

Lifestyle Insurance comes as a bridge to a new conversation. We showcase working models offering upgrades across most healthcare platforms. The savings are taken from simple management steps like Service and Budget Consolidation or ‘Economies of scale.’ These details lay the groundwork for a fresh start around one fact we can all agree – 50% of medical costs is lifestyle related. 

The world is waking to the gems of lifestyle as the ‘ounce of prevention, to the pound of cure.’ Lifestyle is leading today’s market trends in both public and private sectors. Kaiser, like growing numbers of providers, have wonderful ‘health and well-being’ programs. Most of these focus on ‘behavior modification’ like better diet and exercise or reduced smoking and drinking. 

Their advances offer great promise, and yet, somehow, they still miss the vast market laying just behind each lifestyle. They don’t see smokers as a collective like some large co-op or association. This is surprising given that smokers count 45 million patrons. Smokers also come with their own $1 trillion healthcare market. It’s just massive. And yet, smokers have never been measured as one industry. Why not? Today’s programs miss ‘the forest for the trees.’ They only see their own small group of patients in place of the other tens of millions of the same lifestyle. Lifestyle Insurance is to see the whole of the forest - for the first time. Seeing how each lifestyle plays out as a stand-alone industry brings into view a very different set of solutions. 

We begin with lifestyle and so we can talk to 50% of all healthcare issues. The same is true of gov’t programs. Gov’t also covers a staggering 50% of all healthcare (for a number of fields). This behemoth begins and ends with the discretion of one man - the President. A gov’t roll-out could prove far faster than a market one at this point. Taken together, these prospects are much larger in scale, more comprehensive in reach and far easier to implement – both commercially as well as politically. Have you seen a better chance for success?

This is so much more than some new healthcare proposal. Lifestyle Insurance is a complete reset. It’s true paradigm shift. 

It gives us a new perspective: Lifestyle as its own industry. 

It provides a new platform: Specialized Medicine. 

It comes with a new infrastructure: Lifestyle Markets. 

It comes completes with its own self-sustaining funding: Pay-as-you-go-point-of-sale. 

And it harnesses the full power of the single largest healthcare provider in the world (for its market roll-out): the US Gov’t.

Welcome to Lifestyle Insurance. 

A paradigm shift takes old thinking and transforms it into new perspectives. The impossible can look smaller once played against new potentials. Barriers become catalysts to new frontiers. These are the wings Lifestyle Insurance sets to healthcare. A vision for America on the cutting edge of medicine and wellbeing. Our spirit of ingenuity awakened once more. 

It starts with all manner of lifestyle-care as the next generation of Specialized Medicine. It converts gov’t bloat into the greatest transformative power of the market place. We find turnkey industries ready to launch as the hottest venue for America’s coming biotech break-throughs. Trillions unleashed in new economic activity as gov’t programs convert to ‘lifestyle markets.’

Billion-dollar opportunities just ripe for the picking. 

This handbook is for those wishing to by-pass ideologies-of-false-choice and conflict politics. No longer a debate of differences. We have a conversation of grand discovery and mutual benefit. It’s the beauty and play of a thousand pieces to a grand puzzle – fitting into view for the first time. Come learn this dialect of a modern people. It’s one of specialization; of technology; of global reach; and of partnership in scales of magnitude. Lifestyle Insurance is the dialogue for a 21st Century people – healthcare. 

Raghu Giuffre 

On Diwali Day 10/19/2017, Residence of Mr & Ms Ankurji and Sharmila Sethi, Herndon, VA (Re-write, Srila Prabhupada’s Disappearance day 10/27/17.) (Edit touch-ups, Ramnomi, March 18, 2018.) In dedication to my Guru-Maharaja, in whose legacy this follows; by whose command this was set upon and by whose mercy it has been carried: A.C. Bhaktivedhanta Swami, Srila

Lifestyle Markets

Chapters 1 - 3